Basic Fund Data
Fund Provider:	ProShare Advisors
Asset Class:	Equity
Fund Category:	Inverse
Ticker:	DOG
Expense Ratio:	0.95%
Fund Category Expense Ratio Average:	0.90%
Options:	Yes
Fund Inception Date:	06-19-2006
Fund Structure:	Open-Ended
Fund Weighting Restrictions:	Non-diversified Fund Rules
Fund Tracking Method:	Full Replication
Dividend Payment Frequency:
Basic Index Data
Index Name:	Dow Jones Industrial Average Index (inverse)
Index Provider:	Dow Jones & Co.
No of Index Holdings:	Under 100
Explanation of Index Strategy
Security Selection Category:	Passive
Security Selection Method:	Multi Factor
Security Selection Frequency:	Ongoing
Index Weighting Category:	Fixed Weight
Index Weighting Method:	Inverse x1
Index Weighting Frequency:	Daily

Market Price Return
1-Year:	-16.41%
3-Year annualized:	1.54%
5-Year annualized:
10-Year annualized:
Annual Performance History
2009:	-17.28
2008:	31.28
2007:	-1.47%
2006:
2005:
2004:
2003:
2002:
2001:
2000:
Data as of 10/31/09

Fundamentals
Assets MM:	$276.6
P/E Ratio:
P/B Ratio:
Median Market Cap:
12-month yield:	0%
Data as of 10/31/09

Risk / 3-Year Average
Alpha:	-0.12
Beta:	-0.83
Standard Deviation:	4.96
Sharpe Ratio:	-0.07
Data as of 10/31/09

Index Snapshot:

The ProShares Short Dow30 (Ticker: DOG) seeks daily investment results, before fees and expenses, that correspond to the INVERSE (opposite) of the daily performance of the Dow Jones Industrial Average Index. The Dow Jones Industrial is maintained by editors of The Wall Street Journal. While the stock selection process is somewhat subjective, a stock typically is added only if the company has an excellent reputation, demonstrates sustained growth, is of interest to a large number of investors and accurately represents the market sectors covered by the average. Eligible for the Dow Jones Industrial Average are U.S.-listed stocks of companies that produce other (non-transportation and non-utility) goods and services. The definition of industrial is kept intentionally broad to provide an indicator that reflects the performance of the entire U.S. economy. The index consists of 30 stocks. The Dow Jones is the oldest continuous barometer of the U.S. stock market. When the averages were initially created, their values were calculated by simply adding up the component stock prices and dividing by the number of components. Today, the divisor of each average is adjusted to smooth out the effects of stock splits and other composition changes. The Dow Jones averages are unique in that they are price weighted rather than market capitalization weighted.