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Three Market Sectors That Look Best for Earnings
Three Market Sectors That Look Best for Earnings
By, DARYL MONTGOMERY
Jul 12, 2010
Second quarter earnings season begins this week and the market is indicating which sectors potentially look the best. Earnings are backward looking however and reports will only be bullish for stocks if positive forward looking statements are made by companies.
 

Second quarter earnings season begins this week and the bulls are hopeful that good earnings will turn the market around. While the Dow and S&P 500 have given bear market signals, not all nine economic sectors have turned bearish and this provides some insight as to where the market is most hopeful for positive reports.

 
 
The two sectors of the market that have remained technically strongest are the Industrials (NYSEArca: XLI) and Consumer Discretionary (NYSEArca: XLY).  A third sector, Utilities (NYSEArca: XLU), was the first to turn bearish at the end of May, but its price moved above the 50-day and 200-day simple moving averages on Friday. It needs to hold at that level in order for the chart to regain a bullish tone. Utilities are highly interest rate sensitive and the big drop in interest rates in the last three months should be bullish for them. While dropping interest rates indicate a weakening economy, Industrials and Consumer Discretionary doing well indicate a relatively strong economy. Good industrial earnings may make some sense at this point, but good consumer discretionary earnings do not.
 
The charts for Basic Materials (NYSEArca: XLB) and Energy (NYSEArca: XLE) both became bearish in mid-June. Since their products are inputs for industrial companies, profits for industrials could improve because their costs are decreasing. Technology (NYSEArca: XLK) company profits though are not that sensitive to lower raw material costs and this sector turned bearish in early July.
 
The two sectors that tend to be relatively recession proof, Health Care (NYSEArca: XLV) and Consumer Staples (NYSEArca: XLP) turned bearish in early June and early July respectively. Both had major sell offs during the Credit Crisis though - a major downturn will take everything with it. Health Care stocks are possibly more affected by recent legislation than other factors, so it is difficult to say much about them at the moment. Consumer Staples though should not be bearish while Consumer Discretionary is bullish. In a good economy, staples will rise more slowly than the discretionary stocks, but they will both be bullish.  The economy generally has to be very troubled for a significant downturn in Consumer Staples.
 
The remaining sector, Financials (NYSEArca: XLF), turned bearish in early July. This is taking place despite an array of government programs to pump money into the banking system. Government actions are so predominant for this sector, that a downturn is difficult even if the economy is deteriorating rapidly.
 
It will be interesting to see how bullish or bearish each sector looks after earnings season is over. In 2008, Consumer Staples, Basic Materials and Utilities had charts that were at first bearish, but then turned bullish during the spring or summer before the complete collapse in the fall. Industrials appeared to briefly turn bullish at the same time as well. Energy didn't turn bearish at all until August. Only Financials, Consumer Discretionary and Technology were consistently bearish all year. The worst possible economic and market conditions are generally necessary for all sectors to turn bearish at the same time.
 
Disclosure: No positions
 
Daryl Montgomery
Organizer, New York Investing meetup
http://investing.meetup.com/21 

 
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 Comments
cK said on July 13, 2010
  Perhaps consumer discretionary was doing well because people with underwater mortgages were not making house payments and had lots of extra cash to buy stuff - this may change shortly as foreclosures increase.
 
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Bob said on July 13, 2010
  Remember Nov 6, 2001 speech -
'You are either with us or against us'

Daryl,

You can not have both ways - if you are prediciting recession / depression, the whole market will trend lower and there is no room for any industry to escape the slowdown.
 
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 Author Profile
Bullet DARYL MONTGOMERY
  New York Investing meetup
  Organizer
  Mr. Montgomery is Author of Inflation Investing – A Guide for the 2010s. He's an independent market strategist and trader along with organizer of the New York Investing meetup.
  http://investing.meetup.com/21
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