Stop Guessing. Start Architecting Your Wealth.

The market rewards discipline, not luck. Master the habits, tax strategies, and safety measures that separate the "Investing Greats" from the crowd.

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Meet the Founder

Ron, founder of ETFguide and one of the earliest voices in the ETF revolution, has spent over two decades helping investors, traders, and financial advisors build smarter, more resilient ETF portfolios. He produces original programs like ETF Battles and First Look ETF with the NYSE, and has authored several books, including The Safety Principle and Habits of the Investing Greats.