U.S. Breaks ETF Records in 2025, with a Month Left

2025 has officially been a record-breaking year for ETF innovation.

We've officially crossed 900 ETFs year to date and setting a new annual record in the United States uh alone. 134 total new ETF launches in October.

One thing I want to point out is what's driving all the insane adoption?

Well, it starts with a surge in active strategies now accounting for nearly 85% of all new products that have been launched.

This pace of innovation shows how ETF issuers are responding to investor demand for precision, flexibility, and tax efficiency.

And look, it's shaping the way the product landscape is evolving in real time.

We have seen strong listing strong listings in fixed income ETF strategies, particularly in the municipal bond space, as well as in high yield and ultrash short duration driven by rate volatility and yield demand.

Additionally, technology and digital asset ETFs targeting AI, blockchain, and crypto names continue to surge, while leveraged single stock ETFs continue to cater to tactical traders.

The point is this, investor demand is really driving the activity right now.