Why Advisors Are Embracing Gold

2025 has been a great year for the metals markets. Looking at Bloomberg data, if you dive in and look at how ETFs are performing, out of the top 4,000 ETFs, 16 out of 17 are actually miners of precious metals or critical materials. From that standpoint, we've seen a lot of interest, not only from investors. It'd be great to spend some time to talk a little bit about what you're seeing from an advisor perspective.
Advisors are certainly taking notice. We've always had our core advisors that I guess in the past they call them gold bugs and even silver bugs for that matter. But now we're seeing more advisors start to look at this space in a real way. As more and more investors are looking for alternative strategies, gold is stepping into that spot.
You know, the old 6040 model tends to be broken. If you talk about advisors and you talk about big banks, Jamie Diamond saying it's really 60 2020 now with 20% being alternatives and in there is gold. More advisors starting to embrace that as well.
It feels like early days as far as advisors looking at gold as an alternative asset and not just as a currency. As more investors look to diversify their portfolio, gold is definitely taking charge.


