Which Single Stock ETFs Are Investors Most Attracted to?

Now, beyond Ford Motors, Shopify, and Lockheed Martin, are there any others that you could mention briefly, single stock ETFs from Direxion, that you've seen a real pickup in terms of trading volume and asset flows?

Yeah, so our lineup now has roughly 40 ETFs, and I mentioned at the onset about $10 billion in assets. So we have a plethora of options for traders to consider, and a set that will continue to grow here. But specifically, maybe there's a few that I would highlight. One I think you'd be hard-pressed to ignore, and this really is a category definer, is our Tesla product: TSLL, long Tesla, as well as TSLS for short Tesla, taking a bullish view on the first and a bearish on the second.

That ETF is about $6 billion in assets, and so really here to stay. It trades about $2.5 billion every single day, and so is highly liquid, allowing for one to come in and out at an extremely low cost. Where we started talking about precision and flexibility, I think that product defines that for us.

You kind of go down the list, and there's a number of new entrants that we've brought to market that I would say are worthwhile to mention, specifically something like Palo Alto Networks, which recently reported earnings. On the other side of the technology evolution and revolution that's taking place here globally is cyber and how one protects themselves, and so we now offer products off of that name as well. In a similar vein is someone like Cisco, and so we offer a bull and a bear version, CSC and CSCS, for those that are looking to express either side of the equation as well.

A few others that I'd maybe just spotlight quickly would be a different industry, but really healthcare has been in focus. Nova Nordisk most recently announced a cut in terms of the price of their wonder drug for obesity. Stateside, we have Eli Lilly, who is a competitor within that marketplace. Earlier this year, we launched a pair, LLYL and LLYS, for those investors who are very interested in playing news, earnings, and sentiment associated with that trend that we're seeing in the marketplace as well. So, I think that gives a plethora of options that are out there. One thing that's useful is you can always find all these ETFs at direxion.com. We tend to try to use a common nomenclature with either an L for long or an S for short, or a U for up or a D for down, allowing all investors to better understand they're investing in a bullish or bearish manner.