Which Single Stock ETFs Are Investors Most Attracted to?
Beyond Ford Motors, Shopify, and Lockheed Martin, are there any other single stock ETFs from Direction that you've seen a real pickup in terms of trading volume and asset flows?
Yeah, our lineup now has roughly 40 ETFs, and I mentioned at the onset about $10 billion in assets. We have a plethora of options for traders to consider, and a set that will continue to grow. Specifically, there are a few that I would highlight. One I think you'd be hard-pressed to ignore is a category definer in our Tesla product: TSLL, excuse me, long Tesla, as well as TSLS for short Tesla.
Taking a bullish view on the first and a bearish on the second, that fund or ETF is about $6 billion in assets and is really here to stay. It trades about $2.5 billion every single day and is highly liquid, allowing for one to come in and out at an extremely low cost. Where we started talking about precision and flexibility, I think that product defines that for us.
Going down the list, there are a number of new entrants that we've brought to market that I would say are worthwhile to mention, specifically something like Palo Alto Networks, which recently reported earnings. On the other side of the technology evolution and revolution that's taking place globally is cyber and how one protects themselves. We now offer products off of that name as well. In a similar vein is someone like Cisco, and we offer a bull and a bear version: CSC and CSCS for those that are looking to express either side of the equation.
A few others that I'd maybe just spotlight quickly would be in a different industry, but healthcare has been in focus. Nova Nortis most recently announced a cut in terms of the price of their wonder drug for obesity. Stateside, we have Eli Lilly, who is a competitor within that marketplace. Earlier this year, we launched a pair: ELLY and ELLI, for those investors who are very interested in playing news, earnings, and sentiment associated with that trend that we're seeing in the marketplace.
I think that gives a plethora of options that are out there. One thing that's useful is you can always find all these ETFs at direction.com. We tend to try to use a common nomenclature with either an L for long or an S for short, or a U for up or a D for down, allowing all investors to better understand they're investing in a bullish or bearish manner.
