Which Single Stock ETFs Are Investors Most Attracted to?

Now beyond Ford Motors, Shopify and Loheed Martin, are there any other maybe that you could mention briefly single stock ETFs from direction that you've seen a real pickup in terms of trading volume and asset flows? >> Yeah, so our our lineup now has, you know, roughly 40 ETFs and I I mentioned at the onset about $10 billion in assets and so we have kind of a plethora of of options for traders to consider and a set that will continue to kind of grow here.

But, you know, specifically, maybe there's a few that I would highlight.

Um, one I think you'd be hardressed and this, you know, really what I would say is a category definer in our Tesla product.

TSS, TSLL, excuse me, long Tesla as well as TSLS for short Tesla.

So, taking a a bullish view on the first and a bearish on the second.

And that that fund now or ETF is about $6 billion in assets.

And so, really here to stay.

It trades about $2.5 billion dollars every single day.

And so highly liquid allows for one to come in and out and extremely low cost.

And where we started talking about precision and flexibility, I think that product kind of defines that for us.

And so that is one.

You kind of go down the list and there's a number of new entrance that we've we brought to market that uh I would say are are worthwhile to mention specifically something like Palo Alto Networks recently reported earnings as well. other side of kind of the technology uh evolution and revolution that's taking place here globally is cyber and how one protects themselves and so um we now offer products off of that uh that name as well and then similar vein is someone like Cisco and so we offer a bull and a bear version CSC and CSCS uh for those uh that are looking to express either side of of the the equation as well.

Other few that I'd maybe just spotlight quickly would be, you know, different industry, but really healthcare has been in focus.

Nova Nortis most recently announcing uh a cut in terms of the price of their wonder drug for obesity.

Um state side we have Eli Liy who is a competitor within that marketplace.

Earlier this year, we launched a pair Eel and EI uh for those investors who are very interested and kind of playing news, earnings, sentiment associated with that trend that we're seeing in the marketplace as well.

So, I think that gives kind of a plethora of of options that are out there.

You know, I think one thing that's useful is you can always find all these ETFs at direction.com.

You know, we tend to try to use a common nomenclature with either an L for long or an S for short or a U for up or a D for down to allowing all investors to better understand they're investing in a bullish or bearish manner.