Why do Traders like Leveraged Single-Stock ETFs?

Why have traders and strategic oriented investors been gravitating toward leveraged and inverse single stock ETFs? >> Ron, it's a great question.

You said it at the onset in terms of of growth.

It's growth upon growth in our industry as a whole of ETFs.

And if we look at where we compete across leverage and inverse, you know, we're a clear leader.

And what we've seen particularly with our single stock franchise is that that franchise is about $10 billion in assets now.

And so it's grown quite rapidly.

And what investors seem to be demanding and interested in is precision, its flexibility, and its optionality, right?

And that's what these tools are built for to deliver on those three points.

And they are they are tools that are tactical in nature.

And so built for traders who are looking to express a view on the markets, whether it's something that's happening in earnings.

We're just wrapping up an earnings season. clearly been very notable in terms of surprises on the upside, some misses on the downside, and these tools are built to give those traders an opportunity to play either side.

Uh, and we'll talk to some specific names in a little while, but um, what we have tried to do is to continue to involve our lineup to support the modern retail trader.

Uh, and that is a evolving set of investors and traders.

And so, uh, those needs are are changing at all points in time.

And so we brought a lot of new product to market.

We continue to look at new uh single stock opportunities for companies that we see as emerging and that traders may find to be quite interesting as well as things outside of that which we can touch a bit on later as