About Us

"Serving the unique demands of investors is our chief concern."

Ron DeLegge II
Founder @ ETFGuide

What We Do

ETFguide is home to #ETFBattles, the Portfolio Report Card™ and other carefully crafted financial content you won’t see anywhere else.

What We Believe

Our investment philosophy, when it comes to money matters, is summed up in just two words: GROW and PROTECT.
Here’s more about what we believe:
  • We believe investors are entitled to financial information that is accurate, timely, and practical. 
  • We believe the chief purpose of investing isn’t for entertainment or educational reasons, but rather for profits.     
  • We believe investors should be monitoring their investments no less than annually and we believe the Portfolio Report Card™ is the best way to properly do it.     
  • We believe ETFs are proven investment products that are time-tested and built to help most investors to accomplish their unique goals. 

Who We Are

Ron DeLegge II (pronounced DEE-LEDGE-EE) is the founder of ETFguide and the chief architect behind the company’s research partnerships and content programming.
ETFguide’s content programming includes #ETFBattles and other one-of-a-kind shows digested at Amazon Music, iTunes, Google Podcasts, Spotify and YouTube.  

ETFguide’s research platform includes a growing roster of world-class platforms like Bloomberg, Interactive Brokers, and many others. The Carlsbad, CA-based company is an innovator in advanced marketing solutions for ETF providers, distributors, and listing exchanges.
DeLegge  is inventor of the Portfolio Report Card™, which has been used to analyze and diagnose over $200 million of investment and retirement accounts.  Ron developed the grading engine to help people understand the strengths and weaknesses of their IRA, Roth IRA, 401(k), and other investments.
DeLegge is author of several books including Profitable Investing for Busy People, Habits of the Investing Greats: 26 Proven Tactics for Achieving the Financial Results You Want and others. 
DeLegge has more than 20-years in the financial services industry, he holds the Certified Retirement Counselor (CRC) designation from the International Foundation of Retirement Education (InFRE) and he held series 7, 65 and 63 licenses from 1996-2007. DeLegge serves as an outside contributor to Financial Advisor Magazine.